What Unused Gift Cards and Your People Have in Common

Published on February 24, 2026 by

In this post, we’re giving you an inside look at Chapter 7 from Movement-Ready Church. Plus a free resource to help you put it into practice right away.

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One birthday present you can’t go wrong purchasing is a gift card. Instead of feeling the pressure to select the proper size for a family member or the newest video game for a nephew or niece, it’s easier to buy a gift card from the person’s favorite store and allow them to select whatever they desire. Everyone loves opening a gift to find a card to their favorite restaurant or apparel store.

But if you opened your kitchen drawer right now, you would most likely find unspent gift cards you’d completely forgotten about. Did you know 47 percent of Americans have unused gift cards with an average balance of $187? According to a recent Bankrate survey, “In 2024, Americans have a collective $27 billion in unspent gift cards," (sited below).

Think about all the missed opportunities. A kid has the potential to purchase a new video game to share among siblings that could impact a whole summer. A struggling couple could go to dinner at a nice restaurant, where they might have the kind of conversation that inspires them to keep working on their marriage. Someone else has the ability to buy a meal and give it to a friend in need. All of these opportunities are possible, and it would cost these people nothing to participate in them.

It’s a painful reality.

Unused gift cards represent unfulfilled potential. Someone possesses something that could change their life or the lives of those around them, and they just don’t use it. Unfortunately, the same is true about most of the Christians who sit in your congregation today.

When God created you, he broke the mold. There is no one else like you. The Creator of the universe, in his infinite imagination, made you with a unique story, passions, and abilities. You are one of a kind, but few ever scratch the surface in understanding how God has wired them and what kingdom impact he desires for their life. They live and die without ever knowing what God created them to do while on earth. They’re like an unused gift card, loaded with potential but never getting around to being activated.

Empowerment Myth

Filling Spots = Empowering People

The rest of Chapter 7 of Movement-Ready Church walks you through what we call the Empowerment Myth—the belief that filling spots is the same as empowering people. But there’s a massive difference between placing people in roles and truly equipping them to live on mission. To help you move from participation in the myth to real empowerment, we introduce a practical tool called Kingdom Circle. Chapter 7 is full of moments that help things finally click.

Start the Journey Early

Movement-Ready Church was shaped through years of walking alongside pastors, navigating real ministry challenges, and watching God spark genuine movement in local churches. My prayer is that it gives you more than strategy—that it brings clarity, unity, and the courage to lead with faithfulness instead of pressure.

When you pre-order, you’ll unlock bonus resources designed to help you lead what you learn—not just read about it:

  • 11 teaching videos with Robby and me
  • 3 assessments to help evaluate your church’s clarity, culture, and alignment
  • A visual overview to guide meaningful team conversations

These resources are only available until the book launches on March 3. If you’re ready to take a meaningful step toward a movement-ready culture, pre-order today.

Click here to pre-order Movement-Ready Church now!

And to learn more about Kingdom Circle now, click here to explore Replicate's Kingdom Circle Accelerator. 


Kate Tretina, “Americans Hold $27B in Unused Gift Cards: Here’s How to Get the Most from Yours,” Bankrate, January 16, 2024, www.bankrate.com/credit-cards/news/gift-cards-survey.

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